Kinship System in Foraging and Horticultural

I have chosen to write about the San Tribe because their ways are very intriguing to me. The San or also known as the â€Å"Bushman†, are located in the Kalahari Desert. These tribes have lived in this area for around four thousand years. They have a diet of primarily nuts, fruits, melons, and berries. Since their women gather about eighty per-cent of the food for their unit there is more of these fruits and other things than there is meat. Their men gather meat about once or twice a week and accountable for about twenty per-cent of the food which is meat of some kind. San is a group of people who know how to enjoy their lives since only gathering food two or three times a week they spend the rest of their time on leisure activities. These activities could include any of the following, visiting one another or just sleeping. (Lee, 1979) When you do not have to get more and more you can enjoy what you have and not have to over work yourself and it would have to b4e more comfortable for your body with less strain and worry. The San is a Ban society and their livelihood comes from foraging, which is hunting and gathering what they require to survive. These Nomadic tribes of kin people travel over the land year after year to prime locations for known where they gather food and water and not only do they survive they are a thriving community. They travel in small independent communities that break apart and then rejoin other members at different times. They tend to live in the most marginal environment in the world. Their community is a reciprocal unit in the fact that they have an exchange economical system. Among the kinship group, there is a form of giving of services and goods in a mutual agreed upon atmosphere. This is not only among the family unit but also by the completely camp residents and visitors alike share in the quantity of food available equally. The collectors distribute the food in either a raw or a prepared portion and then distributed around to each. You can find a constant flow of nut, berries roots as well as melons around the fireplaces of each resident all given to meet the standard of equality (1969a’p. 58). This foraging system is an immediate return system; they must consume to stop spoilage. Woodburn, 1988) It is also a way to prevent a large amount of produce from remaining in the event of there moving about, as they tend to move constantly. This foraging system works because even as they give without expectation of exchange or immediate return there is an unwritten rules that all has even in the event there is no kill by some of the parties on a certain day. There are some times when hunters can go weeks without a kill and they must rely on the hunters that h ave luck in those times. Even though San men are widely skilled at hunting there can be different level of success but this does not have a status level on it for anyone as far as being accepted. There is a great deal of modesty in the village as the hunters return to camp upon a successful hunt. The hunter coming into camp does not give off an atmosphere of bragging; in fact, it is to the contraire. There are unspoken rules followed by the hunter as well as the others. This keeps one from feeling inferior or superior to another bringing forth feelings of jealousy. This also brings a reinforcement of social ties and helps to be closer knitting together of family units. You could also feel safer in the event a family member is hurt or was to become ill and could not provide their part of the food for a while.. Well I am afraid in comparison to our society there is not a great deal to say is the same as foraging. We here are more likely to let those that will not work go hungry. Of course, we have the welfare system and food pantries that do make it easier for those who do not have to get food. However, we do not work on the general idea of every one being equal those that work harder have more. The more you apply your self the more you have. We also do have leaders that can make us do things whether we want to or not. The seat belt law is an example of this. As far as kinship in our family my children and grandchildren would be considered one that I personally would share anything I have with but not all in our family feels this way. We are in a dog eat dog society and I fear it has rubbed off on most everyone. I believe if you do not work for it, you do not get it and I have tried to teach my family these same rules to live by. However, we do tend to do for our own kin folk first in taking care of them. We look out for our immediate family in providing for them and making sure, they have what they need. I remember as a child we lived in the city and my mothers family (brothers, sisters and some of their children would come and stay with us and we would help them get a job and get started. Dad owned an apartment house so they could stay in one of our apartments and we would feed them until they could do for themselves. Rules followed now are less kinship in our society in this present time.

An Evaluation of Human Productivity Using Computer and Internet

Computers are becoming an important piece of equipment in our daily life. Computers not only enable us to better achieve our tasks, but are also a way to of sharing and communicating with others around the world. Whereas computers and technology are so close together, they are giving humans a new rhythm in their lives. Both technology and Computers are more than ever present in our daily routines helping us achieve our objectives in a faster, secure and more professional way. The aim of this report is to evaluate whether Computers and Internet make people more productive. According to the information gathered, it turns out that in most cases they do in fact improve the overall productivity of people. It†s amazing how many new communications discoveries have improved the way people work, behave and conduct their lives. The term productive can be explained as â€Å"Yielding favorable or useful results; constructive. Or involved in the creation of goods and services to produce wealthy or value†. 1 Let me start by providing some of the new technological terms that have been changing the lifestyle of many people. Internet, or Information Super Highway, is aimed to improve accesses to information and corporate resources. â€Å"This communication will allow people to move faster, control communications costs, and overcome distance. It can also make your people more productive, empowering them with new tools to help meet business objectives.†2 Thanks to the Internet, people are more than ever able to share their information, thoughts and ideas faster. Another technology being used nowadays is called telecommuting. A simple explanation is that employees can now work from home, without having to go to their offices. According to many surveys, the number of people whom will adopt this working method will reach 45 millions people in the United States by the Year 2000. â€Å"Telecommuting provides me with a lot of flexibility†Ã¢â‚¬ ¦ â€Å"And it allows me to balance my work load with my personal life. I feel that I'm definitely more productive.†3 This can only be accomplished by the lower price of hardware and software available in the market today. In addition, with lower-cost high-tech home office equipment available, the approach saves employers money on office space and overhead. This is only the tip of the iceberg, compared to the endless ways of how the use of Computers integrated with an Internet connection can make people more productive. Furthermore, lower software prices together with very well designed computer interfaces can also increase the productivity of workers. I can certainly say that well-designed user interface helps me better accomplish my daily tasks at work. Why? One of the major changes in computer technology has been the development of icons instead of command driven interfaces. According to the use of Human-Computer Interaction Studies, â€Å"only 5% to 20% of user interactions typically involve help, but although this reflects a small percentage in terms of data collection it can be very substantial one in terms of effort and frustration!†4 â€Å"GUI (Graphical User Interface) also provides interface options not available in character mode. The chance that they're all irrelevant is slight; some will let you make people more productive.†5 An image is easier to be recognized by humans; thus well-designed software facilitates the tasks included in performing your job. This method yields constructive results, which is one of the definitions for productivity. In addition to that, many changes have been made in the way in which people connect themselves. The terminology LAN (Local Area Network) and WAN (Wide Area Network) are the methods used for people to connect in an office, within their houses or with friends around the world. Network Structure is related to the people working under the same building but not in the same area. The connections between different floors within a company can be achieved by using LANs. By means of LANs and WANs, people can contact their co-workers within the same building or the other side of the world by only sending them an e-mail message. Not only does this kind of information technology give people the ability to do their jobs more effectively, but also allows them to respond faster, yielding more productivity. â€Å"So, for instance, if your company has internal web sites in London, Singapore, Seattle, and New York, someone with a web browser could retrieve information from any of those sites with equal ease.†6 Again, this technique produces, in my opinion, favorable results not only for the user but also for the company. The aim is to make people more productive, to reduce cost and provide the best quality possible. To achieve this stage, such tools are necessary today. Not only e-mail messages make things simpler but also improve the speed in which people received/send their answers. A valid example where a user needs faster help is when a computer problem arises or you need to find out the next flight to â€Å"Spain†. Instead of calling the Telephone Company and asking for the telephone number of the carrier, one can just check the Internet for a fast, reliable information. Another example is when you need to fix your computer. You need that information as fast as you can get it. Nowadays, the use of on-line help has been proven a true value. Problems with printers, files and computers bugs can arise at any time. On-line help can easily provide that information for you or your company faster than spending time finding the number to call to customer service for help. Less time to fix the problem means more time to be productive. This example explains the ability to generate services, another explanation of productivity. Much has been said about the Internet and computers. But can computers without the Internet increase people†s productivity? I strongly believe that computers have increased the speed in which we accomplish our activities. According to many studies, my assumption is not always correct. A report states that †¦ â€Å"Information processing continues to be the principal task undertaken by America's work force. Over half the labor force is employed in information-handling activities. Overall productivity growth appears to have slowed significantly since the early 1970s and measured productivity growth has fallen especially sharply in the service sectors†¦Ã¢â‚¬ 7 But it also states that computers helped people to be more confident and therefore to feel more comfortable making decisions on their own. Computers are able to provide people with resources and material to facilitate their decision-making. They are becoming user-friendly enough for all to be able to use. This is one of the main reasons why the hi-tech companies today are facing such a state of grace, with outrageous revenues and endless room for new development of products. Many others believe that what is happening now is just the beginning and that we are entering in a new era as described by Peter Schwartz. He states that†¦ We are watching the beginnings of a global economic boom on a scale never experienced before. We have entered a period of sustained growth that could eventually double the world's economy every dozen years and bring increasing prosperity†¦Ã¢â‚¬ 8 With all this new technology emerging is not difficult to agree that much more is yet to come. If all the new technology will make tasks easier, improve quality and increase productivity, let this technology be part of the world and accessible by people. As stated before, computers are becoming a very important piece of equipment in our lives. Much can be done with computers. They are only tools that need to be driven by a smart, intelligent individual to generate the best outputs possible.

Graphic Organizers in Special Ed Classrooms

Special education students often need support in organizing their thoughts and completing multi-stage tasks. Children with sensory processing issues, autism or dyslexia can easily become overwhelmed by the prospect of writing a short essay or even answering questions about material they have read. Graphic organizers  can be effective ways to  help typical and atypical learners alike. The visual presentation is a unique way to show students the material they are learning, and can appeal to those who are not auditory learners. They also make it easy for you as a teacher to assess and understand their thinking skills. How to Choose a Graphic Organizer Find a graphic organizer thats best suited to the lesson youll teach. Below are typical examples of graphic organizers, along with with links to PDFs that you can print out. KWL Chart   KWL stands for know, want to know and learn. Its an easy-to-use chart that helps students brainstorm information for essay questions or reports. Use it before, during and after the lesson to allow students to measure their success. Theyll be amazed by how much theyve learned. Venn Diagram Adapt this mathematical diagram to highlight similarities between two things. For back to school, use it to talk about how two students spent their summer vacations. Or, turn it upside down and use the kinds of vacations—camping, visiting grandparents, going to the beach—to identify students who have things in common. Double Cell Venn Also known as a double bubble chart, this Venn diagram is adapted to describe the similarities and differences in characters in a story. Its designed to help students compare and contrast. Concept Web You may have hear concept webs called story maps. Use them to help students break down the components of a story they have read. Use an organizer to track elements such as the characters, setting, problems or solutions. This is a particularly adaptable organizer.   For example, put a character in the center and use it to map the attributes of the character. A problem in the plot can be in the center, with the different ways characters try to solve the problem. Or simply label the center beginning and have the students list the premise of the story: where it takes place, who are the characters, when is the action of the story set.   Sample Agenda Type List For children for whom remaining at task is an ongoing problem, dont underestimate the simple effectiveness of an agenda. Laminate a copy and have her affix it to her desk. For an extra boost to visual learners, use images to augment the words on the planner. (This one can help teachers, too!)

Nc Bar Exam Essay Topics Features

Nc Bar Exam Essay Topics Features It can provide you a notion of what questions may be asked and which areas to concentrate on when you're studying. There's no need to obtain several books and guides that are quite costly. There's no need to take care of everything equally once you study for the essay part of the bar exam. Be ready to laugh or cry. High school isn't free in Kenya. Therefore, you must select any university in which offers you a chance to learn although you'll be nevertheless working. Obviously, other jurisdiction particular requirements have to be met too. As of this moment, there's no indication on what format that local component is going to have. It's testing us on a huge quantity of material. Produce mnemonics for all of the rules with various elements. By the time the demand of private support worker was increased. The additional price tag of the bodily materials cover the price of producing and shipping them. You will feel overwhelmed as you'll co nstantly be forgetting what you've already read it's ok, during the previous 23 weeks you'll be reviewing everything and will observe that you truly bear in mind a good deal. Not only does this make you study more, but additionally, it makes you review everything you're not 100% sure about. Terrific rating and superior reviews should tell you whatever you will need to understand about this excellent writing service. The internet questions can be retrieved by means of a web browser anywhere an online connection is available. Our nationally renowned bar review course has a number of features we'd love to have a moment to brag about. Keep in mind, in addition, there are discounts available when purchasing all 3 e-books and free shipping when purchasing all three text books. Flavanols are again the ingredient that's accountable for these advantages and dark chocolate is full of flavanols. Instead, all of the stuff can be found on the web, and you can acquire it in just one click. One of the greatest ways to get ready for the bar is to study old bar exams. Click the picture to allow it to be bigger! Up in Arms About Nc Bar Exam Essay Topics? If you know what things to expect, you're not as likely to panic and go blank during the exam. You won't ever feel more prepared for the essay part of the exam. Right before the exam you will truly feel that just 2 more weeks of additional study would help you save you so begin studying as early as you are able to! Review the previous questions and answers as part of your bar exam preparation. The Essay Master Course offers the best tools available to aid students PASS the essay part of the North Carolina Bar Exam. The Uniform Bar Exam isn't a new notion. The California bar exam isn't an exception. Be sure the particular courses are going to be in collection together with your job aims. You should furthermore take time to research your courses so you'll have the ability to pick your a single which will provide someone together with sufficient education. Traditionally, on account of the overall difficulty of state bar exams, most law school graduates had chosen to take some type of external bar preparation training course. Every student states that I'd like to know CNA classes near me. Ideas, Formulas and Shortcuts for Nc Bar Exam Essay Topics Chemistry is a subject which, basically, supplies you with useful information concerning the different substances or varieties of materials which compose the physical world around us and the way in which they behave or react with one another. PaperCoach can assist you with all your papers, so take a look at the moment! Be certain you have adequate materials to help you get ready for the MBE subjects. Your score is dependent upon the degree of questions you receive in the test paper. Please be aware that selected answers are unavailable for all questions below. You may also contact us with your questions and among the staff will aid you.

Edgar Allan Poe and the Horror Story Essay - 1401 Words

â€Å"’Villains!’ I shrieked, ‘dissemble no more! I admit the deed! –tear up the planks! here, here! - It is the beating of his hideous heart!’†(Poe). Edgar Allan Poe, a brilliant writer and poet, is well known for his creation of the horror short story and mystery novel. He has written suspenseful short-stories such as â€Å"The Raven† and â€Å"The Tell-Tale Heart† where in both stories it has the reader on edge till the very end. For example, â€Å"The Tell-Tale Heart† is about the main character taking care of an older man and begins to despise the old man’s bad eye. In the end the main character kills the old man and places his body under the floor boards and ends up turning himself in due to his own insanity and hallucinations. So to understand how Poe†¦show more content†¦Once Edgar Allan Poe was born it sparked a financial crisis for the family. He was also the second of three children; Henry who as well became a poet before his early death, and Rosalie who grew up to teach penmanship at a Richmonds girl school (Beebe and Inge). The children were cared for mainly by the paternal grandparents and occasionally friends. David -in July 1811- ended up leaving the family and never being heard from again; many believe it was because of too much pride and being so poor upset him (Meyers 5). A year later, Eliza became very ill with tuberculosis and ended up passing away. (Poe was only three at the time.) Poe then was sent to live with the John Allan and his wife Francis Allan while his siblings went to live with other families. John was a very wealthy tobacco merchant and he and his wife did not have any children. He also pushed Poe to become a business man but he just wanted to become a poet like his idol; British poet, Lord Byron (Beebe and Inge). By thirteen Poe had written enough poetry to publish a book but his headmaster advised Allan to not publish any of it. Allan also put him into special dame schools where Poe was very pleasant in school. â€Å"One of his Richmond teachers, Joseph H. Clarke, an excellent scholar, spoke of his tender and sensitive heart. He was a boy who would do anything to serve a friend; his nature wasShow MoreRelatedAnalysis Of Edgar Allan Poe s The Raven And The Fall Of The House Of Usher 896 Words   |  4 PagesEdgar Allan Poe is an extremely well known American writer and is famous for his horrific and mysterious works such as, â€Å"The Raven† and â€Å"The Fall of the House of Usher.† Poe was born in 1809 in Boston, Massachusetts in an era that seems to have many dark and ominous writers and pieces of literature originating from that time period. Poe is said to have launched the interest in many of the detective type stories that we read from modern day writers. â€Å"In the early 1800s, romanticism was the dominantRead MoreInfluence That Endures Ever More: Edgar Allan Poe908 Words   |  4 PagesInfluence That Endures Ever More: Edgar Allan Poe Edgar Allan Poe once said, â€Å"Words have no power to impress the mind without the exquisite horror of their reality.† Edgar Allan Poe was one of the most influential people in literary history and his words had the great power to impress the mind. More than 150 years after the death of Edgar Allan Poe, his writings are still influencing and inspiring writers today. Edgar Allan Poe was one of the a greatest literary influences of the 19th century andRead MoreAn Analysis Of Edgar Allan Poe s The Black Cat 1650 Words   |  7 PagesBrittany White Mrs. Bey English 1101 1 April 2015 A Day in the Life Edgar Allan Poe is a very talked about writer. He has a dark, mysterious, gothic writing style. Poe was a troubled man that struggled in a lot of different areas in his life. It is believed that all of Edgar Allan Poe’s short stories were connected to his tragic life events. â€Å"The Black Cat† is one of Edgar’s well-known short stories. It is about a man that endured a series of tragic events. This man was very feminine and his lackRead MoreLiterary Critics Of Edgar Allan Poe1693 Words   |  7 PagesEdgar Allan Poe is credited to be one of the best writers, editors, and literary critics of all time. His poetry and short stories are what majority of people recognize him for. His long and intriguing stories about mystery and the macabre are just some examples of his classic writings. At first, Edgar Allan Poe was referred to as the inventor of the modern detective story and a specialist in the science fiction genre. It was not until later in his life that peop le began to acknowledge him as oneRead MoreEdgar Allan Poe s The Dark Poems That He Is Famous For?1423 Words   |  6 PagesEdgar Allan Poe Why did Poe write the dark poems that he is famous for? Almost every student has read either one or many of Edgar Allan Poe’s work. Poe is one of the best and most famous writers in American Literature. Professor Gene Doty of Missouri University of Science and Technology explains, â€Å"The meaning which the text has for the reader emerges from the interaction of the reader’s world with the world of the text† (Doty). Anything written is a context that includes the â€Å"writer’s feelings,Read MoreThe Dark Side of Writing: Edagar Allan Poe and Stephen King Essay1478 Words   |  6 PagesEdgar Allan Poe and Stephen King are famous for their works in horror. Who are these authors and why do they write these horrifying tales? Edgar Allan Poe’s life and literary works are more ominous than Stephen King’s life and literary work. Edgar Allan Poe had a morose story of his life. His life started out with his parents dying when Poe was only three years old. He was adopted by a wealthy tobacco merchant, John Allan and his wife, Frances Valentine Allan. John Allan raised Edgar Allan Poe toRead MoreEdgar Allan Poes Impact on American Literature1379 Words   |  6 PagesEdgar Allan Poe is one of the most influential writers of the horror genre in American history. His horror stories have impacted numerous authors and their stories over the years. Various people have tried to copy his way of writing style, but they have failed to achieve the success he did. Even though Poe is no longer living, his impact on American literature can still be felt today. Edgar Allan Poe was born in Boston, Massachusetts on January 19, 1809. Even though Edgar Allan Poe did not growRead MoreEdgar Allan Poe And The Cask Of Amontillado1384 Words   |  6 PagesWhat makes Edgar Allan Poe work unique? Other than being a strange individual, Poe has become a remarkable literature writer. The Raven, Annabel Lee, and The Cask of Amontillado are just a few of Poe’s work that staples the theme of gothic literature. This essay will allow you to see the gothic elements Edgar Allan Poe uses through his most common poems. Gothic literature has many elements which play into its definition. The actual definition is a style of writing that is characterized by elementsRead MoreEdgar Allen Poe and His Work Essay1480 Words   |  6 PagesEdgar Allen Poe and His Work Outline I. Introductory Paragraph I.1. Thesis statement I.2. High points II. First Paragraph II.1. Brief history of life III. Second Paragraph III.1. Edgars Writing Style III.2. Examples IV. Specific poems and short stories IV.1. Examples V. Conclusion Paragraph V.1. Restating thesis statement V.2. Restating high points of the paper Edgar Allen Poe was one of the great writers of this world. He created several poems and short stories of aRead MoreThe Life of Edgar Allan Poe1279 Words   |  6 PagesDream: The Life of Edgar Allan Poe As short fiction has become a more accepted genre in literary circles, Edgar Allan Poe’s stories become more popular. He’s story passed on and on, and he now consider to be the father of the short story by many. His stories were strong and powerful, one called them mystery. Not only his story, but also his life. Edgar Allan Poe was a famous detective story, science fiction, horror fiction, symbolism story and aestheticism story author in America

Australian Smartphone Industry Analysis †Myassignmenthelp.Com

Question: Discuss About The Australian Smartphone Industry Analysis? Answer: Introduction Australia is a country surrounded by islands and ranked the sixth largest country worldwide. It is a rich country sourcing its wealth from various industries like mining, manufacturing plants of both communication and transport industry, agricultural produce processing, urban and rural sector, health, banking and finance and so forth (Francis, 2015). It can be mistakably judged that the countrys growth rate relatively matches its size but comparatively economic analysis proves otherwise that the GDP per capita is steadily hitting the peak of the mountain consequently poverty rates are at the low rate (Gorecki, 2010). The driving force of these advancements is due to improvements in the technology department for instance in communication top Smartphone companies like Apple, Samsung, HTC, Oppo, Vivo and other brands have been trying tirelessly to outrun the other from the market. This paper will provide a general critique of the Smartphone market in Australia as well as provide a brief discussion on the same. Discussion on Smart Phone Industry in Australia According to Gorecki 2010, Samsung and apple are battling a close range clash sale in the Australian market. Apple is still peoples favorite but consumers are also taking change stubbornly to android devices like Samsung. Upgrading from their previous phones may also be determined by the cost of the new gadgets to competitive comparative smart phones that are inexpensive especially the Chinese brands (Clark, 2000). The yarn of getting better products compared to their current one is a notable fact and understanding that both brands need to keep in mind. Samsung is leading profitably though not with a huge margin but still thats making it stand out. Its variety sleek features is also driving it to notice ability by its faithful customers and also new clients that and positively adhering to change. Samsungs compatibility to any other android phones makes transfer of information from one phone to another easy (Smith, 2016). Therefore iPhone users have to do away items like chargers, earphones, cases, apps and other accessories that are incompatible and however take along the few transferable ones but it will be a hustle of various procedures. However this makes android a more preferable peoples choice (Baldwin, 2000). They are easy to use comparative to iPhone that always come up with hidden icons in apps therefore taking long time to get absolutely conversant with it.Even though android are easy application familiarity experience one has to take note that they use open software systems thus making it exposed to cyber insecurities and viruses(Yoshikawa, 2011). In order to curb this menace immediately one acquires an android phone or iPod its best to download an antivirus application to frequently scan the device of any threats. Androids have a time conscience capability every time whether during charging or at locked screen unlike I phones. Making they even better are the inbuilt sensors when the phone is engaged at any motion (Spoonauer, 2017). In addition android have unlimited and free storage space thereby making management of files pocket friendly and good organizational skills of applications. In addition Samsung is one company that is systematic at its motives and comes up with a strategy to go around this (Miller, 2017). Expansion of operations and competitiveness this android company heavily invests in machinery, tools, labor and technology thus doing what other companies can hardly risk involve doing (Grobart, 2013). Unlike other brands, Samsung values quality over quantity to spearhead this it concentrates on quality control and management and also the working conditions of all its employees. The value Samsung has over it employees is so admirable. Each factory station works under a musical sooth specifically chosen by psychologists it is believed that it helps reduces stress levels and increase performance (Thomas, 2012). Work overall is also personally chosen according to preferences. Employees also enjoy the rejuvenating facilities offered to them such as fitness centers, sleeping dormitory, libraries, and coffee joints. With all these at their disposal high level of competence and efficiency to perform is required of them. Consequently, employees are also given a platform to voice out ideas and suggestions that bring about cost and time saving they are then rewarded with bonuses for this (Smith, 2016). Samsung deals with failure fast and personally if a manufacturing fault is detected it would not mind to them how many have already been made with the faults or area for distribution to they would immediately be destroyed and replaced. The Smartphone Mobile Industry Usage Data Both I-phone and android companies are taking a different approach of testing their markets and determining its flexibility (Grobart, 2013). Apple is taking a few uniquely designed approach whereas Samsung is doing it all manufacturing phones that are same but slightly different in the outside appearance and internal capabilities. Samsung makes this fast production of different device possible by studying their market and filling gaps experienced by the customers from previous devices and their future expectations (Clark, 2000). The one thing that Samsung has failed to outsmart its major competitor apple is the control of software which run on iOS in tablets and smart phones. IOS is an incorporation of both software and hardware systems and devices to work together. This high quality standard of systems has challenged Samsung to establishing a software development center which processes memory chips and cameras for both their products and others sold to other firms. But its frustrati ng to have a company that does not meet the apples software standards. Manufacturer 2016 units 2016 market share 2015 units 2015 market share Samsung 306,446 20.5% 320,219.00 22.5% Apple 216,064 14.4% 225850.00 15.9% It can be observed that android captured an 80% in 2016 and an estimating 77% in the previous year with a growth rate of 3.2%.The entry of more devices is set to increase competition in the markets (Baldwin, 2000). The quarter system of market analysis indicates that apple returned to its no 1 slot not only as a top Australian Smartphone vendor but also a global brand. The only discouraging facts are that the difference in margins are pretty narrow and can easily be overthrown by competitive brands. According to The Sydney Morning Herald by Hannah Francis 2015,android phones are breaking grounds in Australia with more than half percent of sales and its rival apple having a fall back of 41% and the resulting 5% constituted sales generated windows phone (Spoonauer, 2017). Nevertheless, these analyses do not dispute the fact apple still remains to be a suitable clientele choice and with this its still hopeful to attain its top rank over android. IPhone has released some of its new brands with a hope of getting back its glory but this only lasts a short while thus only means that these moves are just dubious and even better strategies need to be implemented by apple (Dixon, 2010). They have even considered taking note of price decrement on their phones in order to equivalent its competition with android. Conclusion Conclusively, with the head to head contest of launching new phones one after the other, Apple took the initiative to the release high-end quality smart phones that emerged successful and dominant in the market. However, it had to launch many promotional marketing strategies to be able to take a majority of sales in local markets of Australia. Apparently, the previous market dominance of iPhone was attributed to lack of competitive brands and unique apps stores such as i-tunes; but this is clearly not the case now. Consequently, the android application smart phones in Australian marketing took to reveal its next target in wearables challenging the apples smart watch. References Baldwin, C Clark, B. (2000). Design Rules. The Mit Press: New York. Dixon, P. Gorecki, J. (2010). Sustainability: how Smart Innovation and agile companies will help Protects our future. Prentice Hall: London Hannah, F. (2015). Apples iPhone loses top sport to android in Australia. The Sydney Morning Herald: Australia. Mark, S. (2017). 10 reasons iPhone beats android. The Toms Guide: New Jersey Paul, S. (2016). Apple and Samsung battle intensifies as Australian Smartphone sales slow. The Financial Review: Melbourne Australia. Sam, G. (2013). How Samsung become the worlds no 1 Smartphone maker. Bloomberg: New Jersey Pham, D Thomas, J. (2012). A framework for sustainability journal of manufacturing technology management. Prentice Hall: New York Yoshikawa, R. (2011). Why can Samsung make decisions most quickly? Broken: Kodakawa Publishing

The Tide Experience Essay Example

The Tide Experience Essay However, Tide started to dealing with one problem in 2006, across several Balkan Mounties (principally Romania and Serbia), when the company initiated to drastically lose market share to competitive offerings. This means that Tide was dealing with a significant decline of volume shipments and a share loss of 2,5% between the fiscal years of 2004/05 and 2005/06. This loss of market share was assigned to the aggressive increase of the economy detergent segment. This imply that Tide was facing strong competition and losing share to low priced brands in the economy detergent segment. In this moment, Tide was interested in satisfying two crucial and ajar goals: Reversing Tides loss of market share and declining volumes sales, thereby reinforcing Tides strong market position in Serbia and Romania. Increasing unaided brand awareness and therefore increasing Tides brand recognition within Serbia and Romania. Therefore, Tide was dealing a challenge, convincing consumers to spend more and charge Tide instead of the other lower-priced detergents. To solve the problem, Tide decided to use a strong emotional appeal to win back the consumers heart, in an attempt to build brand affinity, Justify the high price and invoice consumers to choose Tide instead of the competitors product. First, the company needs to know and learn about Tides broad market segment, which largely consisted of mothers (with middle incomes and children under the age of 18 years). We will write a custom essay sample on The Tide Experience specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Tide Experience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Tide Experience specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then Tide discovered an emotional gap to exist between mother and child, which was, while mothers go to great lengths to fulfill their creating duties for their families, they feel lack of appreciation from their children more specifically, the children rarely expressed thankfulness and almost certainly took their mothers for ranted. In other words, the mothers want to do everything for the children, realize their desires, but they also want to be recognized for their work and seen as Supermen for their children. So, Tide launched the Supermen campaign, in which the major focus was on My mum is super advertising, destined to let the mothers know that children recognize and appreciate their hard work when they wash with Tide. Tide launched the Supermen campaign for 5 consecutive months in Serbia and Romania and they spent between Ð ²?10 million and Ð ²? 20 million. The medium used n the Supermen campaign was mainly focus on TV , 99%, and the print media and public relations were used as secondary media because was estimated that the average Balkan consumer watched TV for four to five hours on a daily basis. These commercial were broadcast between family viewing times and family programs, always being aired during the same program break. Tide created two advertisements that featured the same story, aired from two different perspectives, which are, the babys point of view followed by the mothers stance. To create a strongly emotional appeal, the company focused on targeting the consumers motherly side, using a cute pre-verbal baby with innocent expressions in its advertising. First, 30 ad copy has been created focusing on the babys perspective principally to create an emotional bond with the viewer and a 15 ad copy has been attributed to the mothers view and destined to reassure the viewer of Tides cleanliness from an expert Super Mums point of view. Tide made also special events consisted of childrens contests, which a drawing contest has been organized under the theme My Mum is super. The raring contest influenced and created a larger awareness of further public relations and outdoor media. The results of the campaign were successful, Tides volume index enjoying an increase of over 60% and Tide was able to regain lost consumers and once again dominate the Balkan market. Therefore, responding to changes in the external environment is crucial for brand survival as Tide successfully proved. The company implemented one marketing strategy that provided them a unique connection with their target audience and they aimed for a strong emotional connection in a seemingly functional segment, as opposed to competitors. Questions about the case study Why did the use of an emotional appeal in advertising win back Tides consumers? What does this say about consumer rationality in decision-making? The use of an emotional appeal in advertising win back Tides consumers because Tides broad market segment are the mothers and all they would like their efforts were recognized, would like their children think they are super mothers. Therefore, as this was a need for them, they identified themselves with the product and purchase. This need of them was self-realization with the children. Women are usually more emotionally in the decisions they made than the men are and the decision of buy Tads product was also based one the emotional. Probably this commercial would not be so effective for the consumer rationality in decision making because they will probably think also about the functionality of the product and the price. If Tides target consumer was male, how do you think Tides campaign would have been executed? Would it be directed by an emotional or functional appeal? Why? The campaign should be directed by functional appeal, because men are more rational Han women are and their decisions are usually made based on the rational side.